What The Matcha Review – Should You Try This Uji-Grown Matcha?
What The Matcha is a UK-based brand made for lovers of premium matcha. Grown in Uji, Japan, freshly ground every two weeks, and packed in protective containers, their matcha aims to be as elegant as it is effective. But does the quality live up to the marketing promises? We put it to the test.
Our Experience with What The Matcha
What The Matcha is a UK-based brand made for lovers of premium matcha. Grown in Uji, Japan, freshly ground every two weeks, and packed in protective containers, their matcha aims to be as elegant as it is effective. But does the quality live up to the marketing promises? We put it to the test.
What The Matcha
Prix à partir de :
35,00$
Discover their Uji matcha without breaking the bank thanks to the promo code we found for you.
🌿 A Transparent and Committed Brand
What The Matcha works directly with Japanese growers in Uji, the iconic region for ceremonial-grade matcha. The products are stone-ground to order to ensure maximum freshness and flavor. Dark glass packaging helps preserve the matcha’s properties, and the brand aims to offer a clear, aesthetic, and accessible experience. A well-balanced blend of tradition and modernity.
Ce qu'on a aimé
Ce qui pourrait être amélioré
Notre notation complète de la marque
Notre évaluation s'appuie sur plusieurs mois d'utilisation et une analyse détaillée des retours clients. Voici notre notation complète:
Note globale :
4.7
/5
Produit
Expérience Utilisateur
Livraison & Service Client
À qui s’adresse cette marque de Matcha ?
The brand targets pure matcha lovers, with a strong focus on origin, freshness, and the ritual experience.
Ideal for:
– Fans of traditional Japanese matcha
– Beginners looking for an all-in-one starter kit
– Consumers who care about freshness and traceability
– Creative cooks seeking a pure, plant-based ingredient
Les produits coups de cœur
30g Ceremonial Organic Uji Matcha Powder – What The Matcha
A ceremonial-grade organic matcha sourced from the renowned fields of Uji, Japan. Its ultra-fine texture and vibrant green color reflect its premium quality. Perfect for traditional preparation, with a smooth taste and rich umami depth.
60g Kyoto Ceremonial Organic Matcha Powder – What The Matcha
This generous format is made for regular drinkers of high-quality matcha. Grown in Kyoto, this organic matcha stands out for its balance of gentle vegetal notes and bold aromatic depth. Perfect for lattes, smoothies, or energizing recipes.
60g Ceremonial Uji Matcha Powder – What The Matcha
A complete set to discover the traditional matcha ritual the right way. It includes ceremonial-grade matcha, a bamboo whisk (chasen), a measuring spoon, and a storage tin. Perfect for creating your own wellness moment at home.
Our Final Verdict on What The Matcha – A Pleasant Surprise?
Among the many matcha brands flooding the market, What The Matcha manages to stand out with a simple, clear, and high-quality offering.
No smoke and mirrors here — just good matcha, well sourced, well packaged… and genuinely enjoyable for daily use 💚
From the very first scoop, you can tell the quality is there. The color is vibrant, the powder is fine and fresh, and the taste... impressive.
Their matcha is grown in Uji, Japan — one of the most renowned regions for green tea.
The result: a smooth, balanced flavor with a gentle vegetal note and well-rounded umami. Even prepared with just hot water, there’s no bitterness — it’s smooth, full-bodied, and a pleasure to drink.
What we especially appreciated 👇
– The Kyoto Ceremonial Matcha offers great value for an Uji-sourced product.
– The Starter Bundle is perfect for beginners — it includes everything from the chasen to the measuring spoon.
– The 60g format is ideal for regular matcha lovers, with sleek, airtight packaging.
And let’s be honest — the branding is simple but effective. No overdone zen clichés or flashy gimmicks.
The website is clear, the info is there, and the ordering process is smooth.
In terms of values, the brand promotes responsible sourcing, fresh grinding every two weeks, and transparency about product origins. Nothing to complain about here — it’s clean ✅
Is everything perfect? Not quite.
The site could benefit from more detailed content (we’d love to see more educational info), and international shipping is still limited to certain European countries.
But honestly, the core experience is solid.
For pure matcha lovers, this is a safe bet. And for beginners, the Starter Kit makes discovery easy and enjoyable.
What The Matcha isn’t trying to reinvent the wheel — just to do things right. And it works.
In short:
👍 We recommend this brand if you want to…
– Discover matcha without overcomplicating it
– Invest in a quality product at a fair price
– Create a small daily wellness ritual, morning or afternoon
🎯 Whether you’re new to matcha or already a fan, What The Matcha is a great option for daily use — with a well-balanced mix of taste, price, and user experience.
FAQs
Is their matcha organic?
Yes — What The Matcha offers certified organic matcha, grown without pesticides or synthetic fertilizers. Their ceremonial-grade blends meet high-quality standards while staying true to traditional cultivation methods.
What’s the difference between ceremonial and culinary matcha?
Ceremonial matcha is made from the youngest, most tender tea leaves, resulting in a smoother texture, vibrant green color, and delicate umami flavor — ideal for traditional preparation with water only.
Culinary matcha, on the other hand, uses slightly older leaves and has a stronger, more bitter taste, making it better suited for recipes like lattes, smoothies, or baked goods.
Does matcha contain caffeine?
Yes — matcha naturally contains caffeine. However, unlike coffee, its effects are smoother and longer-lasting thanks to the presence of L-theanine, which promotes calm focus and reduces the jittery feeling often associated with caffein
How do you properly prepare matcha?
To prepare matcha the traditional way:
- Sift 1 to 2 grams of matcha powder into a bowl.
- Add about 70–80 ml (2–3 oz) of hot water (not boiling — around 75–80°C / 170–175°F).
- Whisk briskly with a bamboo whisk (chasen) in a zigzag motion until a smooth, frothy layer forms on top.
You can also adjust the amount of water or powder depending on your taste — or add plant-based milk for a creamy matcha latte.
Is matcha bitter?
High-quality ceremonial matcha has a smooth, slightly sweet, and umami-rich flavor — not bitter.Bitterness usually comes from lower-grade or poorly stored matcha. With fresh, well-sourced matcha like What The Matcha’s, the taste is balanced and pleasant, even without sweeteners.
Where is What The Matcha’s matcha produced?
What The Matcha sources its matcha from Uji, Japan — a region renowned for producing some of the highest-quality ceremonial-grade matcha. This origin ensures both traditional cultivation methods and premium flavor profiles.
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